Crisis Management Essay Example | Topics and Well Written Essays - 500 words - 3

Crisis Management - Essay Example This leads us to the fourth important characteristic of a crisis, which is need of initiating a change. If there is no need of a change, it is possible to describe the event under consideration as an incident, or a failure, and not a crisis (Crandall, Parnell and Spillan, 2010). Crisis management differs from risk management. Risk management involves analyzing the potential threats, and finding out the best method of avoiding these threats. Crisis management involves analyzing the threats before their emergence, and also after they have emerged. Crisis management is a discipline, within a wider perspective of management (Blyth, 2009). It consists of techniques and skills that an individual needs to identify, understand, assess and cope up with serious managerial and organizational situations. The skills of crisis management should be put into use, from the time in which the crisis begins, to the time in which the recovery process ends. Identifying those threats is an essential process of crisis management (Crandall, Parnell and Spillan, 2010). It is the occurrence of these threats that the management of an organization will develop a series of plans and strategies to protect the business organization from collapsing or falling. For purposes of reducing uncertainties in the event of an occurrence of a cri sis, organizations normally develop a crisis management plan. A crisis management plan identifies the process which an organization will initiate for purposes of solving the problem under consideration. Crisis management has a direct relation with business. Most business organizations normally undergo a crisis in one form or another. A good example is in 1993 when Pepsi faced a crisis in its operations (Gilpin and Murphy, 2008). This is when syringes were found in the cans belonging to Pepsi. The organization advised the stores where these syringes were found to retain the cans, until an investigation was completed. It